Designer | Writer | Runner

Welcome! I’m Irina, a Designer, Writer, and Run Coach.

In my world, design goes beyond aesthetics; it’s about storytelling, emotion, and problem-solving. As a branding designer, I collaborate with small businesses and individuals to create unique identities that resonate with their audiences. My goal is to bring ideas to life in meaningful ways, ensuring each design communicates the essence of the brand.

As the author of Notes of Reflection, I’ve gained a deep appreciation for book creation, inspiring me to expand my services to include book cover design and interior formatting. I aim to help authors craft beautifully designed books that reflect their unique voices.

Outside the studio, I’m a passionate runner and certified run coach. Whether you’re starting your running journey or training for a marathon, I provide tailored plans, expert insights, and motivation to help you achieve your goals.

Branding Design Services

The Essentials

If you’re a small business that is just starting out or if you are in need of rebranding, this package consists of all the essential brand elements you need to launch a professional brand. From logo variations, to a custom colour palette, you’ll receive a brand identity that tells your story.

The Signature

Great for new or existing business owners who want a strategic branding experience but aren’t quite ready for the investment The Luxe Brand experience requires. This package gives you everything you need to establish a professional identity without the larger commitment.

The Luxe

This bespoke package is perfect for businesses that are ready to invest in purposeful brand identity with a strategy-driven approach. Through brand discovery and creative exploration, we will help to convey the essence of your brand in a way that speaks to your ideal audience.

find out more

find out more

Other Design Services

Book Cover & Formatting

This bespoke book design service brings your vision to life with a custom cover and/or interior layout that capture your story's essence, creating a memorable, polished book that resonates with readers.

Wedding & Birthday Stationery

Mark your special occasion with bespoke wedding or birthday invitations. From custom layouts to personalised details, each piece is crafted to set the perfect tone for your celebration and make a lasting impression on your guests.

Website Design

Elevate your brand with a custom Squarespace website, designed to make a lasting impact. From design to functionality, every detail is crafted for results, ensuring a visually stunning and seamless user experience.

Testimonials

  • Irina is very creative, efficient and professional. She quickly understood our ideas and implemented them according to our expectations. We can recommend Irina Liechti at any time.

    Gerbersport

  • I can wholeheartedly recommend Irina to everyone. She created a great logo and a thank-you card for me. The wishes of the customer are her top priority. She is open to suggestions and can implemet them quickly. Irina takes her time and is dedicated. Your experience and tips have been very valuable to me.

    Maboho

  • Amazing work from a really professional graphic designer. She designed a logo for my company, I truly recommend her services.

    Cygan London